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Human insight, at scale

Understand real people at the speed of AI

An always-on network of Digital Twins, each representing a real person and built from their data, experiences and opinions.

Ask any audience of Digital Twins any question and get answers in seconds. Go deeper with the real people behind them to validate insights, enrich their Twins or keep them up to date.

Book a demo See how it works

One living network. Endless questions.

A growing network of Digital Twins, each representing a real person who helps train, update and improve their Twin over time.

  • Real people.

    Every Twin represents a real person who stays involved, unlike synthetic or AI personas.

  • Rich foundations.

    Each Twin is built from data about a person's life, behaviours, opinions and preferences.

  • Always learning.

    Surveys, AI interviews and ongoing interactions with real people help Twins learn and improve over time.

Twin of a real person Female · 34 · Leeds Learning

Real person

Owned and trained by the person it represents, on Twineo.

Rich foundations

Life & householdBehavioursOpinions & preferences 14 surveys 2 AI interviews

Always learning

  1. Survey: streaming habits
  2. AI interview: everyday spending
  3. Joined Twineo
Twineo – the consumer app from OriginalVoices. Real people create, train and manage their own Digital Twins. Learn more about Twineo

Explore our Twin network.
Or make it your own.

Access our network of Digital Twins instantly, or build on what we already know with your own research.

01 / On demand

Explore our network.

Describe any audience in your own words and ask them anything. Get answers in seconds, explore new questions and uncover insights on demand.

02 / Bespoke

Make it your own.

Run surveys and AI-moderated interviews with real people to enrich their Twins with knowledge of your brand, category or products. Create bespoke Twin audiences you can continue to engage with at speed and scale.

What you can do with OriginalVoices.

Bring real human perspectives into every decision. Test concepts, names, pricing, ads, products or entire campaigns, and understand how people are likely to respond.

UK consumers, 25–45 50 Twins

We askedWould you try a personalised snack subscription that learns your tastes? What would convince you?

Would they try it?

38%Yes 42%Maybe 20%No

What would convince them?

  1. A free first box44%
  2. Easy to pause or cancel32%
  3. Cheaper than the supermarket18%
In their own words“If I can skip a month without calling anyone, I'm in.”FEMALE · 29
US parents of kids under 10 50 Twins

We askedWhich of these ads would make you stop scrolling, and why?

Which ad would make them stop scrolling?

Put the phone down. We'll remind you why. 22%
Your kids notice when you're on your phone. 58% Twins' pick
Screen time, sorted in five minutes a day. 20%
“That one stung, in a good way. I'd click.”MALE · 37
US dog owners, 25–45 · first-time vs experienced 100 Twins

We askedHow do you manage your dog's health day to day, and what frustrates you most?

Core tensionDogs are family, but vet care feels like an unpredictable financial trap.

First-time ownersExperienced owners
When their dog seems offSearch online straight away, and worryWait a day or two and watch
Paying for the vetWeighing up pet insuranceSet aside their own savings
Biggest frustrationNot knowing what's seriousBills that jump without warning
US runners, 25–45 50 Twins

We askedWhich feature would make you pay for a running app, and how much?

Which feature would they pay for?

Personalised training plans46%
Injury prevention31%
Race-day pacing23%
What they'd pay$5–10 a monthfor most runners, if plans adapt to missed runs
“If it can't handle me skipping a Tuesday, it's useless.”FEMALE · 34
US Gen Z, 18–24 50 Twins

Agent taskWrite a product page for a new Gen Z skincare line.

  1. Drafted three headline options
  2. Asked 50 Gen Z Twins which one they'd clickOriginalVoices
  3. Twins picked “Skin that shows up as you”58%
  4. Rewrote the intro in their words
“Fewer science words, more real skin.”FEMALE · 21
Connect your agent

Human insight, wherever you need it.

Access human insights through our platform, build them into your products or connect your AI agents directly to real people's perspectives.

Studio

Explore, ask and analyse in our web application.

Request access

MCP & AI integrations

Connect AI assistants and agents to human perspectives.

Set up MCP
ClaudeChatGPTCursorManusWindsurf

API

Build Digital Twin insights directly into your products.

API reference

Tested against real people.
Not assumptions.

We regularly conduct studies with real people to measure how accurately their Digital Twins reflect their views, opinions and preferences.

Do real people agree with their Twin's answers?

People rated answers without knowing where they came from. Half were written by their own Twin, while the others were written by AI to express an opposing view. This tested whether people genuinely recognised their own views, rather than simply agreeing with whatever they were shown.

94%

of answers from people’s own Twins were rated as reflecting their views “very well” or “somewhat well”

  1. Accurate audience-level insights

    Average difference between real people's answers and their Digital Twins' predictions on held-out survey questions.

    ~5

    percentage points (MAE)

The future isn't human or synthetic. It's both.

Real people bring the depth, experience and context. AI makes those perspectives available on demand, at scale. And the more we learn from real people, the more useful their Digital Twins become.

Depth in. Scale out.

REAL PEOPLE DIGITAL TWIN ON DEMAND, AT SCALE Surveys AI interviews Behaviours Opinions
Real people make AI more useful. AI makes human data more accessible.

Better decisions start with understanding people.

Explore our network of Digital Twins, ask your first question or work with us to create a bespoke audience.

Book a demo