London, UK - 8th July 2026
OriginalVoices, the AI platform for building and deploying AI twins at scale, today announced a partnership with YouGov plc, the global research and data analytics group, to launch YouGov Parallax - a new product that lets teams - and AI agents - query the AI twins of thousands of real people in seconds.
Built on OriginalVoices’ twin infrastructure and API platform, YouGov Parallax gives YouGov’s clients and the public instant access to thousands of AI twins - direct representations of real people, grounded in individual-level data from YouGov’s global panel of more than 30 million members.
The partnership pairs YouGov’s panel, built over two decades, with OriginalVoices’ proprietary twin-building technology and inference platform, which converts survey responses, interview data and behavioural signals into AI twins capable of responding to novel questions the way the people behind them would.
OriginalVoices - The Human Context Layer for AI
Alongside powering YouGov Parallax, OriginalVoices also makes the resulting AI twins available directly to its own clients through its platform and API.
OriginalVoices’ mission is to create a new category of data and insights for AI - a human context layer - that bridges the gap between AI models and their understanding of real people for training and inference.
OriginalVoices’ platform is built to power AI agents, and to meet researchers, marketers and product teams wherever they already work. Twins can be queried directly through the OriginalVoices API, embedded into clients’ own applications and workflows, or accessed via MCP. This includes support for major AI platforms such as Claude, ChatGPT and others, meaning teams can query groups of AI twins from inside the AI tools they already use - without switching context or building custom integrations.
For OriginalVoices, this partnership is the clearest proof yet of the thesis the company was founded on: as AI takes on more of the decisions that shape products, content and brands, it needs to be grounded in real people - how they think and feel - not the averaged-out, internet-scraped approximation of human preferences and opinion that today’s models default to.
“Every AI system today makes assumptions about what people want, believe, think and feel. We’re building the human context layer for AI: the missing infrastructure that lets any model or agent query and integrate real, representative human perspective on demand.”
- David Dobrin, CEO and Co-Founder of OriginalVoices
The ambition extends well beyond research and insights. As agents begin to take on more workflows, OriginalVoices provides the real-time context layer that closes the gap between AI systems and how real people think and see the world.
Partnering with YouGov - the organisation that has defined trusted public opinion for two decades - to power that layer at that scale is, for OriginalVoices, only the beginning.
About OriginalVoices
OriginalVoices is building the human context layer for AI. Its API, MCP server and platform let AI models and agents query the AI twins of real people on demand, so AI outputs and decisions are grounded in genuine human perspective instead of guesswork. Based in London, OriginalVoices is backed by Iona Star - a VC fund that backs companies at the intersection of AI and data.
About YouGov
YouGov is a global research data and analytics group. It’s mission is to offer unparalleled insight into what the world really thinks and does. With operations in the Americas, Mainland Europe, UK and Asia Pacific, it is one of the world’s largest research networks.