How to Do Customer Research in Claude

Claude is an incredibly powerful AI assistant that can help with everything from writing and analysis to coding and research.

Now you can add primary research with real people directly in Claude to discover what your audience thinks and feels, then use those insights to create better content and make smarter decisions.

Why This Matters

The best way to understand people isn't scraping the web or relying on old data. It's speaking to them directly.

By connecting OriginalVoices to Claude, you can:

• Describe any audience in natural language

• Ask about any topic or test any idea

• Get instant answers from tens of thousands of Digital Twins - AI versions of real people, each owned and validated by the person they represent

• Use those insights to shape decisions, validate ideas, and create content that actually resonates

Instead of generic outputs, Claude learns what specific audiences care about and generates messaging, content and decisions grounded in real human understanding and insight.

How to Set Up OriginalVoices in Claude

Step 1: Create Your OriginalVoices Account

1. Create an account at platform.originalvoices.ai

Step 2: Add OriginalVoices to Claude

1. In Claude, go to Settings → Connectors → Add Custom Connector

2. Fill in the following:

   • Name: OriginalVoices

   • MCP Server URL: https://api.originalvoices.ai/mcp

3. Click Add & Connect

4. Claude will redirect you to OriginalVoices to authorize access

5. Complete the authorization process

That's it! OriginalVoices is now connected to Claude.

Note: You'll need Claude Pro (or Team) subscription ($17/month) to use custom connectors.

How to Use OriginalVoices With Claude

When prompting Claude, mention OriginalVoices to trigger the research capability.

Example Use Cases and Prompts:

• "I'm launching a line of home workout equipment. Use OriginalVoices to understand what 25-35 year old fitness enthusiasts prioritize, then create a product positioning strategy and key messaging based on their top concerns"

  
  

• "Test this ad copy with our [insert target audience] using OriginalVoices, then give me a revised version that addresses any concerns or missed opportunities they specifically identify"

  
  

• "Use OriginalVoices to understand how US dog owners currently monitor their pet's health. Then create: (1) a research summary, (2) a go-to-market strategy, and (3) 3 Meta ad variations for my dog health product [link: xxx]"

  
  

• "I'm struggling to convert visitors on my landing page. Use OriginalVoices to find out what [target audience] actually cares about when considering [product/service], then redesign my landing page to speak directly to those priorities"

  
  

• "Research with OriginalVoices what frustrates [audience] most about [current solution/competitor], then create a comparison page that positions our product as the better alternative"

Benefits of Using OriginalVoices in Claude

• Instantly learn what people think and care about

• Create more relevant, targeted, and personalized content

• Test and validate ideas, copy, and messaging

• Compare differences across audiences

• Conduct deep, qualitative customer research

Quick Video Demo

Here's a quick video demonstration showing OriginalVoices in Claude: https://www.loom.com/share/25f4f8670b1240fd878a2bc7869294db

Ready to Get Started?

Set up OriginalVoices in Claude and start getting real human insights in minutes.