Creative Testing Agent

Creative Testing Agent

Creative Testing Agent

The Creative Testing Agent evaluates and compares creative variants using real audience feedback. This Agents helps you to identify which concepts, messages, and executions resonate most with your target audience - and why.

What does this Agent do?
Test and compare creative concepts (e.g. ads, marketing copy, scripts) using real audience feedback.
Compares multiple creative variants side by side
Collects preference rankings and qualitative feedback from real people
Identifies which concepts resonate, feel credible, or fall flat
Highlights strengths, weaknesses, and trade-offs across options
Provides clear guidance on which creative to move forward with
How to use this Agent
Getting started is simple:
Paste in two or more creative variants (ads, copy, concepts, scripts, or ideas)
Define the target audience for evaluation
Optionally specify what matters most (e.g. appeal, clarity, trust, tone)
The Agent gathers feedback from relevant Digital Twins
Review rankings, audience feedback, and creative insights
Common Use Cases
Testing ad copy, hooks, or headlines
Comparing creative concepts before production
Evaluating UGC scripts or influencer briefs
Selecting messaging for campaigns or launches
Refining tone and positioning for specific audiences
Reducing creative risk before spend or rollout

Build with API & MCP

Build with API & MCP

Build with API & MCP

Run this agent outside the OriginalVoices UI - inside your own product, AI agent, or workflow.
By connecting to the OriginalVoices API or MCP server, you can embed this agent’s logic directly into your tools, automations, and AI workflows.

What can you do

  • Run this agent inside tools like n8n, Cursor, or ChatGPT

  • Chain real audience insight into larger AI workflows

  • Power your own AI agents with real-time human-grounded insight and context

  • Automatically inform, generate, test, or refine outputs at scale

  • Turn “real-time human insight” into a reusable tool or feature

How it works

  1. Connect to OriginalVoices
    Use the API or connect to the MCP server

  2. Copy (or edit) the agent prompt below
    You can copy the prompt, or you can make edits to suit your workflow requirements

  3. Run the agent

What it does

The agent will automatically:

  • Query real audiences

  • Validate ideas, content, or inputs

  • Return structured, human-grounded outputs

Best for

  • Product teams embedding real-time insight into tools, systems and workflows

  • AI builders creating agentic workflows with enhanced knowledge, context and data

  • Automation & ops teams scaling content generation and validation

  • Platforms that want “real-time human insight” as an augmented input

Agent prompt

## Role

Evaluate and compare creative variants using real audience feedback. Identify which ideas resonate most with the target audience and explain why.

---

## Input

- Two or more creative variants to compare

- Target audience definition

- Optional: evaluation criteria (e.g. appeal, clarity, trust, tone)

---

## Job

- Use `ask_twins` to gather preferences, ratings, and qualitative feedback from the target audience

- Identify which creative variants are preferred, where opinions differ, and why

- Analyse why certain ideas resonate more than others

- Highlight emotional drivers, language cues, and trust signals

---

## Output

### Overall Preference & Ranking

- Which creative variant is preferred overall, and why

- Strength of preference and confidence

### Audience Feedback

- Why people preferred certain ideas

- What felt confusing, unconvincing, or off-putting

### Creative Strengths & Weaknesses

- What works well in each variant

- What should be improved or avoided

### Segment Differences

- Notable differences in preference across audience segments

### Actionable Guidance

- Which creative to move forward with

- What to refine or test next

## Next step

- Ask for next steps or actions

---

Do not ask for confirmation. Deliver a clear, structured evaluation that supports confident creative decisions.

DEVELOPER

OriginalVoices

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Copyright © OV Labs LTD 2025. All rights reserved

Copyright © OV Labs LTD 2025. All rights reserved

Copyright © OV Labs LTD 2025. All rights reserved