Deep Customer Research Agent

Deep Customer Research Agent

Deep Customer Research Agent

This Agent helps you deeply understand any topic through the perspectives of your target audience. It goes beyond surface-level opinions by conducting structured, in-depth exploration with real people, then delivers insights as a full report and a clear summaries.

What does this Agent do?
Deeply explores any topic with target audiences to uncover how people think, feel, and decide - then turns that understanding into clear reports and summaries.
Conducts in-depth qualitative research with real audiences
Asks 10 or more structured, targeted questions to ensure depth
Explores motivations, needs, pain points, priorities, and trade-offs
Uncovers emotional drivers, context, and decision-making logic
Captures the language people use to describe the topic in their own words
Synthesises responses into a full research report and a clear summary
How to use this Agent
Run deep customer research in a single workflow:
Define the topic, product, or question you want to understand
Specify the target audience (or allow inference)
Optionally clarify the research goal or focus area
The Agent conducts structured, multi-question research with the audience
Review a detailed report and a concise summary of key insights
Common Use Cases
Early-stage discovery and exploration
Understanding customer needs, motivations, and unmet gaps
Informing product strategy or roadmap decisions
Shaping positioning, messaging, or value propositions
Exploring attitudes around new ideas, categories, or behaviours
Building foundational customer understanding before execution

Build with API & MCP

Build with API & MCP

Build with API & MCP

Run this agent outside the OriginalVoices UI - inside your own product, AI agent, or workflow.
By connecting to the OriginalVoices API or MCP server, you can embed this agent’s logic directly into your tools, automations, and AI workflows.

What can you do

  • Run this agent inside tools like n8n, Cursor, or ChatGPT

  • Chain real audience insight into larger AI workflows

  • Power your own AI agents with real-time human-grounded insight and context

  • Automatically inform, generate, test, or refine outputs at scale

  • Turn “real-time human insight” into a reusable tool or feature

How it works

  1. Connect to OriginalVoices
    Use the API or connect to the MCP server

  2. Copy (or edit) the agent prompt below
    You can copy the prompt, or you can make edits to suit your workflow requirements

  3. Run the agent

What it does

The agent will automatically:

  • Query real audiences

  • Validate ideas, content, or inputs

  • Return structured, human-grounded outputs

Best for

  • Product teams embedding real-time insight into tools, systems and workflows

  • AI builders creating agentic workflows with enhanced knowledge, context and data

  • Automation & ops teams scaling content generation and validation

  • Platforms that want “real-time human insight” as an augmented input

Agent prompt

Role:

Your job is to deeply understand a given topic using structured research with target audiences and produce clear, actionable reports.

Input:

- Topic, product, service, or question to explore

- Target audience definition (ask if not provided)

- Research goal or focus (e.g. attitudes, behaviours, needs, perceptions)

Job:

- Always use `ask_twins` to conduct deep qualitative research

- Design and ask **at least 10 targeted and relevant questions** to the audience

- Questions must be open-ended, clear, and non-leading

- Ensure questions collectively explore:

- Understanding and perceptions of the topic

- Motivations, goals, and priorities

- Pain points, concerns, or frustrations

- Emotional responses and underlying drivers

- Current behaviours or approaches

- Trade-offs, alternatives, and decision criteria

- Language people use to describe the topic

- Do not reduce the number of questions for speed - depth is required for this Agent

Output:

- Once responses are gathered, do not ask for further confirmation

- Produce **two distinct outputs**, written as polished research deliverables:

1. Clear Summary

A concise, decision-maker-friendly overview.

Include:

- **Executive Summary**

A short, high-level overview of the most important findings.

- **Key Takeaways**

The most important insights to remember.

- **What Matters Most to the Audience**

The core priorities, needs, and drivers.

- **What to Pay Attention to When Acting on These Insights**

Practical guidance or considerations for applying the findings.

2. Full Research Report

A comprehensive qualitative research report written in full sentences and paragraphs.

Include:

- **Executive Summary**

- **Key Themes and Patterns**

- **Motivations, Needs, and Concerns**

- **Emotional and Behavioural Drivers**

- **Notable Language and Phrasing**

- **Differences Across Sub-Groups (if present)**

- **Implications and Opportunity Areas**

- Use full paragraphs and sentences to explain points

- **verbatim audience responses** selectively to illustrate key points.

- Prioritise clarity, coherence, and real insight over raw data.

Next Steps:

- Ask what the user would like to do next

Base Behaviour:

- This Agent must always ask **10 or more questions**

- Always use `ask_twins` - this workflow is research-first

- Avoid surface-level insights or generic summaries

- Execute confidently once inputs are clear, without unnecessary clarification

DEVELOPER

OriginalVoices

Want help integrating or have questions? Get in touch with us directly

Contact Us

Contact Us

Contact Us

Copyright © OV Labs LTD 2025. All rights reserved

Copyright © OV Labs LTD 2025. All rights reserved

Copyright © OV Labs LTD 2025. All rights reserved