Video Script Generation

---
name: video-script-generation
description: "Use this skill to generate video scripts for creators or AI, informed by real audience insight. Triggers include: requests to write video scripts, create content for YouTube/TikTok/Instagram, generate video narration, write video copy, or create scripts for video ads. Uses OriginalVoices Digital Twins (ask_twins) to understand what hooks the audience, what tone resonates, what keeps them watching, and what drives engagement — then writes complete video scripts optimized for that audience."
---

# Video Script Generation Skill

## Overview

Generate video scripts for creators or AI, informed by real audience insight. This workflow researches your target audience to understand what hooks them in the first seconds, what tone and pacing they prefer, what keeps them watching, and what drives engagement — then uses those insights to write complete video scripts that resonate and perform.

## Workflow Steps

### Step 1: Define Video Context

Gather from the user:
- **Video topic/concept**: What is the video about? (e.g. "How to choose the right CRM", "Product demo for productivity app", "Brand story video")
- **Target audience**: Who is this video for? (e.g. "Small business owners", "Gen Z interested in personal finance", "Marketing managers")
- **Video goal**: What should it achieve? (Education, product awareness, entertainment, conversion, brand building)
- **Platform**: Where will this video be published? (YouTube, TikTok, Instagram Reels, LinkedIn, website, video ad)
- **Video length**: Target duration (e.g. "30 seconds", "60 seconds", "3-5 minutes", "10+ minutes")
- **Product/brand info** (if applicable): What needs to be mentioned or featured?
- **Tone preference** (optional): Any specific tone requirements? (Educational, entertaining, inspirational, etc.)

### Step 2: Research Audience Video Preferences

One comprehensive research call to understand what will make this video effective for this audience.

```
ask_twins(
  audience: "[detailed target audience]",
  questions: [
    "When you're watching videos about [topic], what makes you stop scrolling and actually watch in the first 3-5 seconds?",
    "For videos about [topic], do you prefer: A) Fast-paced, energetic style, or B) Slower, more detailed style? Why?",
    "What tone do you prefer for videos about [topic]? A) Casual and conversational, B) Professional and informative, C) Entertaining and humorous?",
    "When watching a video about [topic], how long should it be? Would you watch a 5-minute video, or do you prefer under 60 seconds?",
    "What makes you keep watching a video about [topic] vs. clicking away or scrolling past? What keeps your attention?",
    "What information or value would you expect from a video about [topic]? What should it teach or show you?",
    "Do you prefer videos that: A) Tell a story, B) Give step-by-step instructions, C) Show quick tips, or D) Explain concepts?",
    "When watching videos about [topic], do you prefer to see: A) A person talking to camera, B) Voiceover with visuals, C) Text on screen with music, or D) Doesn't matter?",
    "What would make you comment on, share, or save a video about [topic]? What creates that reaction?",
    "What turns you off in videos about [topic]? What makes you stop watching immediately?",
    "For videos about [topic], would you rather: A) Get straight to the point, or B) Have some build-up or context first?",
    "If a video about [topic] has a call-to-action at the end (subscribe, visit website, buy something), does that feel natural or pushy?"
  ]
)
```

### Step 3: Analyse Video Content Insights

Review audience responses and extract:

**Hook Strategy:**
- What captures attention in the first 3-5 seconds
- What makes them stop scrolling
- Hook styles that work vs. don't work

**Tone & Style:**
- Preferred tone (casual, professional, entertaining)
- Pacing preference (fast vs. slow)
- Energy level

**Content Structure:**
- Preferred format (story, how-to, tips, explanation)
- Optimal length for this topic and audience
- Information depth they want

**Engagement Drivers:**
- What keeps them watching
- What makes them engage (comment, share, save)
- What creates value for them

**Turnoffs:**
- What makes them stop watching
- What feels pushy or off-putting
- What to avoid

**CTA Approach:**
- Whether CTAs feel natural or pushy
- How to integrate them effectively

### Step 4: Write the Complete Video Script

**IMPORTANT**: Using the insights from Step 3, now write the complete video script ready to record. Output the full script with hooks, narration, and timing notes.

**Script structure:**

**[0:00-0:05] HOOK (First 3-5 seconds)**
- Open with the hook that stops them scrolling (based on research)
- Address their problem, curiosity, or interest immediately
- Make it impossible to scroll past

**[0:05-0:XX] INTRO (If appropriate for length)**
- Quick context or credibility (if needed)
- Set expectations for what they'll learn/get
- Keep it brief - only if research showed they want build-up

**[0:XX-X:XX] MAIN CONTENT**
- Deliver on the hook's promise
- Use their preferred tone and pacing (from research)
- Structure based on format preference (story, how-to, tips, explanation)
- Include the information they said they expect
- Keep attention with variety, value, or entertainment
- Match the depth they want (quick tips vs. detailed explanation)

**[X:XX-X:XX] PAYOFF/CONCLUSION**
- Summarize key takeaway or deliver final value
- Reinforce the benefit they got from watching
- Create satisfaction or curiosity

**[X:XX-END] CALL-TO-ACTION (If appropriate)**
- Natural CTA based on video goal (subscribe, visit website, try product, etc.)
- Integrate smoothly based on research (don't be pushy if they said that's a turnoff)
- Make it feel like a natural next step

**Writing guidelines:**
- Write in spoken language (how people talk, not formal writing)
- Use their preferred tone (casual/professional/entertaining from research)
- Match pacing preference (short punchy sentences for fast-paced, longer for detailed)
- Include [timing markers] so creators know pacing
- Include [VISUAL NOTES] in brackets if helpful for context, but focus on the script
- Write exactly what should be said/shown on screen
- Make it ready to record or input into AI video tools

**Output the complete script now** - from hook through CTA, ready to use.

### Step 5: Deliver Video Script Package

Format the deliverable using proper markdown: `##` for the report title, `###` for each section, `>` blockquotes for twin quotes, and **bold** for key insights.

**PRIMARY DELIVERABLE - Complete Video Script:**

Output the full, production-ready video script including:
- Timing markers [0:00-0:05]
- Hook
- Intro (if appropriate)
- Main content narration/dialogue
- Payoff/conclusion
- Call-to-action (if appropriate)
- [Visual notes] where helpful
- Ready to record or use in AI video generation tools

**THEN provide supporting materials:**

**1. Script Overview:**
- **Target length**: Estimated final video duration
- **Tone**: Casual/professional/entertaining based on research
- **Format**: Story/how-to/tips/explanation
- **Platform optimization**: Specific to YouTube/TikTok/Instagram/etc.

**2. Key Insights Used:**
- **Hook strategy**: What captures their attention (with research quote)
- **Tone & pacing**: What style resonates with them
- **Content structure**: What format they prefer
- **Engagement drivers**: What keeps them watching
- **CTA approach**: How to ask for action without being pushy

**3. Audience Video Profile:**
- What hooks them in the first seconds
- Preferred tone and pacing
- Optimal video length for this topic
- What keeps them watching vs. clicking away
- What drives engagement (shares, comments, saves)

**4. Production Notes:**
- Delivery tips based on tone preference
- Pacing guidance (fast vs. slow)
- Visual suggestions (if audience expressed preference)
- Platform-specific considerations

**5. Optimization Recommendations:**
- Alternative hooks to test
- Engagement tactics based on what drives shares/comments
- CTA variations to try
- A/B test suggestions

## Video Script Framework

| Script Element | Audience Insight Source | Optimization Approach |
|----------------|------------------------|----------------------|
| **Hook (0-5 sec)** | What stops them scrolling | Lead with their problem/curiosity/interest |
| **Intro** | Whether they want build-up | Skip if they want to "get to the point"; brief if they want context |
| **Tone** | Casual/professional/entertaining preference | Match their preferred style throughout |
| **Pacing** | Fast vs. slow preference | Short sentences for fast; longer, detailed for slow |
| **Content structure** | Story/how-to/tips/explanation | Organize based on format preference |
| **Depth** | How much information they want | Match detail level to their expectations |
| **Length** | Optimal duration for topic | Stay within their attention span sweet spot |
| **Engagement hooks** | What keeps them watching | Use variety, value, or entertainment tactics |
| **CTA** | Whether CTAs feel natural or pushy | Integrate smoothly or skip if it's a turnoff |

## Tips for Best Results

- **First 5 seconds are everything**: The hook must stop the scroll based on research
- **Write how people talk**: Spoken language, not written language
- **Match their energy**: Fast-paced and punchy, or calm and detailed
- **Deliver on the hook**: Whatever you promise in the first 5 seconds, deliver quickly
- **Cut ruthlessly**: If research says they want it short, every word must earn its place
- **Use pattern interrupts**: Variety keeps attention (questions, facts, stories, etc.)
- **Natural CTAs**: If they said pushy feels bad, make it a soft suggestion
- **Platform matters**: TikTok scripts ≠ YouTube scripts ≠ LinkedIn scripts

## Common Video Script Pitfalls

- **Slow hook**: Taking too long to get to the point when they want it fast
- **Wrong tone**: Being too casual for professional topics or too formal for entertainment
- **Too long**: Ignoring research that says they prefer 60 seconds when you write 5 minutes
- **Buried value**: Saving the best for last when they'll click away before they get there
- **Generic opening**: "Hey guys, today we're talking about..." when they need a strong hook
- **Pushy CTA**: Hard-selling when research says they hate that
- **Written language**: Sounding like an essay instead of natural speech
- **No payoff**: Building up without delivering satisfaction at the end

## Red Flags (Revise Script)

- Hook doesn't address what they said stops them scrolling
- Tone doesn't match their preference (too casual, formal, or salesy)
- Length exceeds their attention span for this topic
- Pacing is off (too fast when they want detail, too slow when they want quick tips)
- CTA feels forced when they said pushy is a turnoff
- Content doesn't deliver what they said they expect from videos on this topic

## Green Lights (Strong Script)

- Hook immediately addresses what captures their attention
- Tone and pacing match their preferences exactly
- Length fits their attention span for this topic
- Delivers the information or value they expect
- Structure matches format preference (story, how-to, tips)
- Keeps momentum with variety and engagement tactics
- CTA feels natural and appropriate for their expectations
- Written in spoken, natural language
- Platform-optimized for where it'll be published